Sunrider International and Sunrider Australia
Sunrider was founded in Utah, USA in 1982 by Drs’ Tei-Fu and Oi-Lin Chen. Their combined passion was to create herbal nutrition products that would help people achieve optimal health, wellness and to live their best lives. At the same time, they wanted to offer people the opportunity to generate an additional income stream when sharing Sunrider products and the business opportunity with like-minded individuals.
Expanding rapidly across the USA and then internationally, the company moved to Los Angeles in 1987 and into its own 92,000 sq. metre manufacturing facility. Today, Sunrider operates in over 40 countries and territories around the world. In these countries including Australia and New Zealand they offer people the opportunity to start their own independent business in sharing and promoting both the products and the associated business opportunity.
In 2022 the company will re-locate their manufacturing, research and development from Los Angeles to a purpose built 102,000 sq. metre facility just outside Dallas in Texas. Their international head office will still remain in Torrance in California.
The Sunrider Australian operation started in 1990 and was based in Melbourne for the first 25 years. Then in 2015 the company moved their office & logistical support operations to Sydney. Sunrider Australia today offers over 100 unique products that range from herbal foods and beverages to active life-style/sports recovery to skincare and to household products. We process and despatch all our Independent Business Owners (distributors) and customers’ orders all across Australia and New Zealand from our Sydney operation.
The Sunrider Difference
We understand that our customers want products that are not only safe for them and the environment, but also products that really work. The Sunrider
difference ensures the highest standard of safety, quality, and effectiveness that you deserve—from the unique philosophy behind
our products to our proprietary manufacturing process.
Our founders are top-notch scientists and trusted experts: Dr. Tei-Fu Chen is a world-renowned herbalist with a degree in pharmacy and Dr. Oi-Lin Chen is a medical doctor. Together with their sons Dr. Reuben Chen, also a medical doctor, and Eric Chen, an organic chemist, they oversee the research, development, and manufacturing of every Sunrider® product.
When your body runs in balance, a healthy mind and spirit follow. That’s why Sunrider® products holistically nourish (yin) and cleanse (yang) your body’s five systems with a precise combination of nutrients that promotes optimal health. We call this the Philosophy of Regeneration®.
A VARIETY OF
Your body is designed to be nourished by a wide variety of whole foods, not chemicals. There is no perfect food or ingredient—and too much or too little of any one can unbalance your body. Your optimal health requires a vital variety of foods and nutrients, and you can find them in Sunrider® products.
Sunrider® products maximize your body’s absorption of concentrated nutrients from whole foods by preserving the integrity of their goodness with our proprietary extraction and concentration process. We oversee this technologically advanced process in our NSF-certified manufacturing facilities.
DR. TEI-FU CHEN
Founder & Chairman of the Board
A Fusion of Tradition and Innovation
The Sunrider story is really our family’s story. It encompasses generations, ancient Eastern traditions, and modern Western technology. While our founders, Drs. Tei-Fu and Oi-Lin Chen, started the company in Utah in 1982, their journey begins decades earlier in Tei-Fu’s homeland, Taiwan. Growing up, Tei-Fu was an unhealthy child. His grandfather cared for him with timeless Chinese herbal remedies. The medicinal properties of these plants were so powerful that they ignited in Tei-Fu a lifelong passion for Chinese herbal philosophy. While studying herbal medicine and pharmacology in college, he met and married Oi-Lin, a gifted medical student from Hong Kong.
The couple paired their natural curiosity, scientific expertise, and shared entrepreneurial spirit to start a business that would change lives through natural products like those that changed Tei-Fu’s life all those years ago.
This founding philosophy fuels the Sunrider family business today. Dr. Tei-Fu Chen is a world-renowned herbalist with a degree in pharmacy and his wife, Dr. Oi-Lin Chen, is a licensed medical doctor. Their five children help guide our global enterprise across nearly 50 countries and territories, in partnership with thousands of inspiring Independent Business Owners and franchise store owners. We’re a family and we welcome you to join us.
Family Values at Work
Wendy Teng, JD
Board of Directors
Wendy brings her broad and deep expertise in global marketing, brand building, package design, and strategic planning to the Board of Directors. Combining creativity with critical thinking, Wendy provides the insights and know-how needed to guide Sunrider along the path to an ever-brighter future. Wendy earned a Bachelor of Arts in English and biology from the University of California, Los Angeles, and a Juris Doctor from Duke University School of Law.
Reuben Chen, MD
Board of Directors
Personifying a holistic approach to health, Dr. Reuben is a board-certified physician specialising in sports medicine and pain management and has extensive training in traditional Chinese medicine. A fitness and nutrition visionary, he’s the creator of the SunFit321 and Fitness Brigade programs, and he plays an active role in the research and development of our ground breaking products. Dr. Reuben completed speciality training at the University of Minnesota in Physical Medicine & Rehabilitation. He earned a Bachelor of Science in neuroscience from Brigham Young University and a Doctor of Medicine from the University of California, Irvine School of Medicine.
Sunny Beutler, JD
Chief Executive Officer
Multitasking on a global level for over 15 years, Sunny has deftly managed the many moving parts of Sunrider’s international operations – from the logistical complexities of convention management to overseeing Sunrider’s affiliate offices and ABO, aviation, and hotel divisions. She brings her business acumen to bear in her role as CEO, with a mission to strengthen Sunrider’s position as a world leader in health, wellness, and opportunity. Sunny earned a Bachelor of Arts in International Studies and a Juris Doctor from Brigham Young University.
Chief of Global Manufacturing
An organic chemist, Eric oversees the management of the U.S. Manufacturing Plant, including U.S. Food & Drug Administration compliance, product launches, and research and development. Eric works with Sunrider’s team of scientists to stay on the cutting-edge of product innovation while seeking ways to improve operational and production efficiency. Eric earned a Bachelor of Science in Biochemistry from Brigham Young University and is a PhD candidate in organic chemistry at the University of California, Los Angeles.
Board of Directors
The leader of pivotal IT projects, including Oracle ERP (Enterprise Resource Planner), POS (Point of Sales), and PLM (Product Lifecyle Management) implementations, Jonathan brings his technological prowess to Sunrider’s board members, advising them on integral aspects of IT. He strives to provide both Sunrider entrepreneurs and employees alike with a more seamless, productive, and enjoyable online experience. Jonathan received his Bachelor of Science in Information Systems and Masters of Information Systems Management from Brigham Young University.
We Inspire People to Live Healthier, Happier Lives
Since 1982, Sunrider has brought out the best in people around the world. Today, our proven business opportunity empowers Independent Business Owners and Authorized Business Owners to take control of their lives and achieve success, as they define it. We are a growing global famil
Like our people, our products are changing lives, too. We take great care and pride in creating nature’s best herbal formulas that pave a pathway to holistic health and greater energy for you and your family.
HEALTH & WELL-BEINGHerbal supplements and foods to balance your body’s systems, as well as support your active lifestyle, bones and joints, mood, mental clarity, performance and endurance, longevity, weight management, sleep and relaxation, and more.
BEAUTYSkincare, makeup, body care, and oral care infused with nature’s best ingredients.
HOMELaundry, kitchen, and cleaning solutions that keep people and the planet safer.
Sunrider Around the World
Global diversification keeps the Sunrider business dynamic, relevant, and stable for our Independent Business Owners. It’s part of our success story.
Culture & Hospitality
Nestled inside our world headquarters in the United States, the Chen Art Gallery features the Chen family’s private collection of Chinese art, antiques, and other works of art from around the globe.
The Sunworld Dynasty™ Hotel Group spans three world-class hotels across Beijing, China, and Taipei, Taiwan. The Chen family also owns the landmark SLS Hotel at Beverly Hills, California, and the luxurious St. Ermin’s Hotel in Westminster, London, United Kingdom
We make 97% of Sunrider® products in six innovative facilities worldwide. Self-manufacturing puts us in control of every aspect of manufacturing, so we can ensure the integrity, safety, and efficacy of every product.
We Lead by Example
Sunrider has received many prestigious awards since 1982. Here is a highlight of some of